Go to your account and change your package for a lower price! Lovefilm owners Amazon ARE NOT informing people of this, just found out elsewhere. You need to reselect your package to get a good deal. I'm on 3  x dvds/games/blu's at any time (plus free streaming) and my price has dropped from £19.39 to £14.99 saving me £50 a year for the SAME package.

Those looking to join based on new lower, please use me as referral so I can get a free month (cheeky):
http://www.lovefilm.com/tape98b3p/visitor/sign_up_1.html